Visualization of credit card spending habits of males and females in India by using Tableau

The data set included in this visualization contains insights into a collection of credit card transaction made in India, offering a comprehensive look at the spending habits of Indians across the nation. From the Gender and card type used to carry out each transaction.

The data set contains city(In which transaction took place), Date(at which transaction took place), card type(The type of credit card used for the transaction), Exp type(The type of expenses associated with transaction), Gender(The gender of cardholder), Amount(The amount of transaction).

In the visualization of this data set our main focus is:

• To Analyze consumer trends and interest by looking at the type of purchases people make based on their gender and city.

• To Analyze distribution of number of transactions with respect to cards type.

•  To Analyze distribution of number of transaction with respect to city.
• To Analyze the no. of transactions made by both gender.

Now we first analyze consumer trend and interest by looking at the type of purchases people make based on their gender:

Figure: Exp type/Gender by shan

It is important to note that generalizations about gender and purchasing behavior should be taken with a grain of salt, as individuals can have a wide range of personal preferences and experiences that may affect their behavior.

But in the visualization above, we can see that women in India are more likely to use credit cards than men for every type of purchase (for bills, entertainment, food, fuel, groceries or travel). However, this trend cannot be done as a general behavior purchasing all around the world there may be some gender-based differences in credit card usage and purchasing behavior in different countries based on financial literacy among Gender.

Now we analyze the distribution of the number of transactions with respect to card type:

Figure: Distribution of card type by shan

From above visualization it's clear that silver credit card is used more than all other types of credit card there are several reasons for this behavior of users such as Silver credit cards usually have lower fees and requirements than platinum credit cards. This makes them more accessible to a wider range of users, especially those who do not meet the credit score or income requirements of platinum and all other types of credit cards such as signature and gold.

Some users may simply prefer the look or feel of a silver card over other cards. Additionally, some users may not want to draw attention to themselves by using other fancy cards. It is important to note that these factors may vary depending on the specific credit cards being compared and the preferences and financial situation of individual users.

Now we analyze the distribution of the number of transaction with respect to city:

Figure: Distribution across city by shan

The above visualization tells us that Bengaluru is the Indian city with the highest number of transactions in this data set. There could be several reasons why there are more credit card transactions in Bengaluru compared to other cities in India. Bangalore is known as the Silicon Valley of India due to its role in the IT sector. It is known for being the hub of IT and technology industries. As a result, the city has a higher concentration of high-income earners who are more likely to use credit cards for their transactions.

Bengaluru has higher credit card penetration compared to other cities in India. This could be due to factors such as greater availability of credit cards, better awareness of their benefits and wider use of digital payment options.

Analysis the number of transaction made by each Gender:

Figure: Distribution across Gender by shan

Trend appears in this visualization of Distribution of the number of transaction across Gender is that Females are more familiar with usage of credit card than males in India. This is may be due to several reasons. There may be some gender differences in credit card use and purchasing behavior. One possible explanation for the higher use of credit cards among women is that women are more likely to be the main shoppers in the household and therefore may have more opportunities to use credit cards to make purchases.

Narrative line:

India is a diverse and complex country where the concept of freedom for women has evolved over time. Historically, women in India were confined to traditional gender roles and had limited opportunities for education, work and political participation. However, in recent years there has been a significant shift in social attitudes and legal frameworks for women's empowerment.

No doubt there are many other reasons are here that shows society Positive behavior towards women Empowerment. But access to credit and financial independence can be important factors in advancing women's freedom and empowerment. Credit cards can be a valuable tool for women who want to be in control of their finances and make independent purchasing decisions.

In this data set(2013-2015) from all visualizations we have made, is clearly reveal's that India got increment in Women's Empowerment in recent years as in each visualization women's seems to be more active in using credit cards for shopping and other expenses, women can gain a greater sense of financial autonomy and independence, which can in turn contribute to their overall sense of freedom and empowerment

Conclusion:

Perhaps this visualization shows a positive behavior of Indian society towards the women's empowerment. But there are many others sectors where more work should be done for this like Education, Economic participation, Legal rights, Health & safety and cultural attitude. All in all, women's empowerment in India requires a multifaceted approach that addresses these and other factors that affect women's lives.